Website Lead-Generation Checklist

Use this as a quick audit before rebuilding a website, running ads, adding AI lead capture, or investing in SEO. The goal is simple: make the site easier to trust, easier to act on, and easier to follow up.

Above The Fold

• The headline promises a commercial outcome, not just a service name.
• The primary CTA is visually dominant and repeated on mobile.
• The page immediately shows trust: reviews, real work, years trading, or recognised proof.
• Visitors can call, WhatsApp, or submit a form without hunting.

Offer And Pricing

• There is a clear starting price or pricing range.
• The page explains what affects price: pages, integrations, ecommerce, SEO depth, or software logic.
• Small, growing, and larger business paths are separated.
• The quote process explains deposits, staged payments, and handover.

Proof And Trust

• Real reviews are shown with a source where possible.
• Project screenshots or interface examples show what the buyer gets.
• Claims are specific and verifiable.
• Objections are answered before the form: WordPress vs custom, existing site improvements, timelines, and support.

SEO Structure

• Each main service has its own deep page.
• Priority locations have useful service-location pages.
• Internal links connect services, locations, problems, industries, and outcomes.
• FAQs answer real buying questions rather than generic filler.

Follow-Up

• Form submissions go somewhere reliable.
• High-intent leads trigger fast notification.
• Quote requests are segmented by service, budget, and urgency.
• CRM, email, SMS, or AI follow-up is planned where useful.

Want this reviewed properly? Call Sam on 07903 505 874 or visit webspinneruk.com.