Project
Project Profile / Industrial Data Plates And Tags
Data Plates technical services website project
A fast, hand-coded lead-generation site for an Aberdeen industrial engraving manufacturer — a clear product catalogue, a real-work gallery and UK location pages, all funnelling to one quote request.
Data Plates
Industrial Data Plates And Tags
data-plates.co.uk
20+ Years
Building UK businesses
500+ Projects
Websites, apps & systems delivered
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Pay in stagesOn larger builds
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Fast responseUsually within a few hours
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Challenge
What the profile needed to support
- Data Plates (HND Designs) manufactures precision-engraved industrial data plates and nameplates in Aberdeen — bespoke, quoted work, not something bought off the shelf.
- They needed a site that explained a fairly technical product range clearly and turned visitors into quote enquiries, not online orders.
- Reach mattered: they serve businesses across the UK, not only Aberdeen.
Build Direction
How the project is positioned
- I hand-coded a fast brochure-and-enquiry site (custom-coded, no CMS) built around a clear product catalogue and a gallery of real engraved work.
- Every route funnels to a single, well-structured quote request form with service selection — matching how they actually win work.
- Location-targeted pages (Aberdeen, Glasgow, Edinburgh, Manchester, London and more) help them get found UK-wide, with pre-optimised WebP imagery and a light/dark theme.
Outcome Focus
Why the structure matters
- Data Plates has a fast, professional site that explains a technical range and channels visitors straight to a quote.
- The location pages extend their reach well beyond Aberdeen.
- A lead-capture model fits their bespoke, quote-based sales process far better than an online shop.
Profile Story
Data Plates project profile
Data Plates is an Aberdeen manufacturer of precision engraved plates and nameplates.
Their orders are bespoke and quoted, so they needed a fast, clear lead-generation site — not a shop.
I hand-built it around their catalogue, gallery and a single quote funnel, direct with them.
More Work
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