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Project Profile / Painting And Decorating

Jordan Salt website project

How I took Jordan Salt's painting and decorating site from invisible to a steady source of enquiries.

Sami Swain, founder of Web Spinner UK, with his son Teddy
Jordan Salt Painting And Decorating jordansalt.co.uk
20+ Years
Building UK businesses
500+ Projects
Websites, apps & systems delivered
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Trustpilot ★★★★★ Rated 5 out of 5 Google ★★★★★ Rated 4.9 out of 5
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Jordan Salt website screenshot built by Web Spinner UK
Painting And Decorating Web Development SEO-ready profile
Project

Jordan Salt

Build route

Service website

Challenge

What the profile needed to support

  • The old site looked fine but the phone stayed quiet: next to no enquiries were coming through for Jordan Salt.
  • The previous build was slow, dated and awkward on mobile, so visitors left before they ever got in touch.
  • Jordan Salt was effectively invisible online — no steady traffic, no leads, and no clear reason for a visitor to pick them over a competitor.
Build Direction

How the project is positioned

  • I sorted the SEO foundations and local structure so Google can actually find Jordan Salt for the work they want.
  • I made the whole site mobile-first and quick, so people stay long enough to get in touch.
  • I kept the content honest and practical, with room to add more service and location pages as Jordan Salt grows.
Outcome Focus

Why the structure matters

  • Jordan Salt now shows up on Google for their services instead of being buried out of sight.
  • Real enquiries come through the site now, rather than the phone staying silent.
  • Jordan Salt is happy — clearer presence, steadier leads, and no more paying over the odds for nothing.
Profile Story

Jordan Salt project profile

Jordan Salt is the painting and decorating business behind the jordansalt.co.uk project — a typical rescue: it arrived with low visibility and few leads and left with a site that earns its keep.

This was freelance work direct with me from start to finish — no agency in the middle, just a website built to be found and to bring Jordan Salt enquiries.

Jordan Salt wanted a developer they could talk to directly, fair pricing, and a site that actually works. That's exactly what jordansalt.co.uk got.

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