Project
Project Profile / Groundworks Services
NW Groundworks Ltd construction website project
How I took NW Groundworks Ltd's groundworks services site from invisible to a steady source of enquiries.
NW Groundworks Ltd
Groundworks Services
nwgroundworksltd.com
20+ Years
Building UK businesses
500+ Projects
Websites, apps & systems delivered
Direct Access
Work directly with Sami
Trustpilot ★★★★★
Rated 5 out of 5
Google ★★★★★
Rated 4.9 out of 5
Facebook ★★★★★
Recommended on Facebook
Pay in stagesOn larger builds
Clear processNo jargon, no surprises
Fast responseUsually within a few hours
Full project profile and SEO focus below
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Challenge
What the profile needed to support
- NW Groundworks Ltd came to me with a website that barely showed up on Google — low traffic and almost no visibility for the groundworks services searches that matter.
- The previous build was slow, dated and awkward on mobile, so visitors left before they ever got in touch.
- NW Groundworks Ltd was effectively invisible online — no steady traffic, no leads, and no clear reason for a visitor to pick them over a competitor.
Build Direction
How the project is positioned
- Every page was given a job: explain the service, build trust, answer the obvious questions, and make the enquiry the easy next step.
- I tightened the technical side — speed, clean code and sensible structure — so nwgroundworksltd.com stands on a solid base.
- I designed it to win enquiries rather than just look pretty, because the site has to earn its keep.
Outcome Focus
Why the structure matters
- Real enquiries come through the site now, rather than the phone staying silent.
- There's a clean, maintainable base now that we keep improving as the business grows.
- NW Groundworks Ltd is happy — clearer presence, steadier leads, and no more paying over the odds for nothing.
Profile Story
NW Groundworks Ltd project profile
This was freelance work direct with me from start to finish — no agency in the middle, just a website built to be found and to bring NW Groundworks Ltd enquiries.
The brief for nwgroundworksltd.com was simple: get NW Groundworks Ltd seen on Google, turn visitors into enquiries, and do it at a fair price.
Like a lot of my clients, NW Groundworks Ltd had been let down before — overcharged for a site that didn't rank or convert — and I put all of it right.
More Work
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