Pets Connected digital platform project
A pet marketplace website with listings, search, a product shop, membership and community features, plus a companion iPhone app.
SO YOU NEED A WEBSITE?
A pet marketplace website with listings, search, a product shop, membership and community features, plus a companion iPhone app.
What the profile needed to support
- People visiting a pet marketplace may want to find a listing, browse products, locate a service or take part in a community. Those are different journeys within the same platform.
- Members need to distinguish ordinary browsing from actions that require an account or a paid option.
How the project is positioned
- The public website provides pet listings and search, a product shop, services, membership options and a community forum.
- Paid advert options include boosting and featuring a listing.
- Pets Connected also has an iPhone app listed on the App Store. The app listing describes browsing and community use separately from animal purchases.
Why the structure matters
- Visitors can explore listings, products and community content through the website.
- The companion iPhone app provides access to browsing and community features on mobile.
Pets Connected project profile
Pets Connected brings pet listings, products, services and community features into one public platform.
This project illustrates several different user journeys: browsing listings, searching, using an account and choosing optional paid promotion.
The companion app is available through the App Store, alongside the website.
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